13 Sep 2017

New Sale to offer a perfect marketplace for the world’s top genetics.

In April next year three young breeders will stage the Perfection Collection. This sale of around 100 lots will present the world’s most sought after pedigrees. Taking inspiration from European sales set up by groups of breeders in the past; James Doherty (Firstlook Genetics), Richard Bostock (BlackLabel) and Tom Lomas (TLCattle) envisage the perfect British Sale with European atmosphere and World class pedigrees.

"From stylish show calves to milking 2yr olds that show great promise, and from young heifers with bull breeding index to animals that will start a great new family for their owners, all lots will have one thing in common. World Class Pedigrees" says the sale organisers.

"We are In a great position to put on one of the greatest sales the UK has seen" Says Richard Bostock. "We are working with two very knowledgeable and enthusiastic auctioneers that have provided a lot of sound advice so far." Jonny Dymond senior Livestock auctioneer at Halls who will host the sale at their Shrewsbury premises and also Mr Mark Lee of CrystalClear genetics who is no stranger to sales of this magnitude. "We really think our team of 5 could not be more enthusiastic and passionate about pedigrees, and are excited to offer this opportunity to the buying and selling breeders of the UK" concludes Richard.

Early confirmed lots include stylish entries from the Kingsway Terrason Allie family, Vallyville Lehros Jenn family Eastside Lewisdale Gold Missy family and the family that brought impact sire Solomon to the market. Holstein genetics will be a key focus of the Perfection Collection, however they will be complimented by some of the world’s best Jersey pedigrees including a show calf from the Veronica's and a potential 10th generation VG/EX Vindication that traces back to 4 time All Canadian Rapid Bay Juno Limerick EX96. 

The team are accepting pedigrees for consideration and can be submitted to

More information can be found at the newly launched website