02/07/2024 10:30:00
Holstein UK Premier Herd Open Day
Starting in: 22 Days 13 Hours
02 July 2024
10:30AM - 04:00PM

Pawton Dairy, Wadebridge, Cornwall, PL27 7LR

The Willsbro herd from Wadebridge, Cornwall, were crowned as the winners of the 2023 Holstein UK National Premier Herd Award. The Wills Brothers were presented with the highly acclaimed award at UK Dairy Day and now welcome visitors to the Premier Herd Open Day and Premier Herd Sale on Tuesday 2nd July.

The Wills family’s 1700-cow herd was singled out for praise by judge Brian Moorhouse of the Aireburn herd, for its exceptional management and presentation on a large scale. The cows are housed in sand-bedded cubicles, with a tidal wash-down system and milked three times daily through a 60-point rotary parlour.

In 2005, they graded up their herd to become full pedigree and started the journey in high genetic female families including Amber, Adina, Aderyn, Ashlyn, Lila Z, Pammy, Rachel, Roxy, Rozelle and Sharon; this was the start of Willsbro Holsteins. The herd is currently achieving an average yield of 14,467kg, 4.06% fat and 3.24% protein with a calving index of 411 days. The all-year-round calving herd gained a Holstein UK Master Breeder award in 2020.

National Premier Herd Judge, and 2022 winner, Brian Moorhouse of the Aireburn herd, visited each of the finalists and commenting on the Willsbro Herd he said “Willsbro had exactly what I look for in a herd. There’s tremendous consistency throughout, exceptional udders legs and feet the right balance of strength and dairy quality in every age group. They are outstanding with exceptional management and presentation on a large scale”

Register Here

We would like to thank this year’s sponsors.


Caisley Ear Tags Ltd | Kivells | TBA Ltd | World Wide Sires Ltd |


Hoofcount | Trioliet Feeding Technology |


Blondin Sires UK | Fairfield Supplies Ltd | FarmGate Nutrition | Giles & Parsons Farm Vets | Harpers Feeds | Mole Valley Farmers | Old Mill Group | Steve Paul Ltd / Cowsfeet | Zinpro Animal Nutrition (Europe) |


British Dairying | Britmilk | Concept Cowhouse Ltd | HAMBLYS | Kersia | Silostop Agri | South West Refrigeration Ltd | Uniform Agri |