Cycle for Sue is in Full Spin at UK Dairy Day

Cycle for Sue is in full ‘spin’ at UK Dairy Day to raise money for Brain Tumour Research, in memory of Holstein UK Group CEO and UK Dairy Day Event Director Sue Cope. Earlier this year, Sue lost her short but courageous battle with a brain tumour and her family, friends and colleagues have joined together to cycle two spin bikes a total of 867 miles. Bike one is travelling the distance from Lands’ End to UK Dairy Day in Telford, Shropshire, whilst bike two travels from John O’Groats to the event.

The Holstein UK Group were devastated to lose their leader, inspiration, colleague and friend who touched so many people over the 25+ years she worked for the company. Sue was the backbone of the company and so passionate in her role. She has mentored many staff over the years and was dedicated to supporting and driving staff development throughout the company. Sue was instrumental in the organisation of UK Dairy Day since its inception in 2014 and, in 2021, she was presented with the ‘Howard Sneesby Award’ for her fantastic contribution over the years to the National Holstein Show. 

Sue’s immediate family and friends joined the UK Dairy Day team on Sunday 11^th September to officially launch ‘Cycle for Sue’. Speaking on behalf of the family, Sue’s partner Chris Rossington said: “Thank you for everyone for participating. It all makes a difference. To be diagnosed with an incurable brain cancer is bad enough but with a cruel twist it also slowly robs a person of all their faculties too. Hopefully with what can be raised here at UK Dairy Day we can help inch closer to finding a cure or at the very least an effective treatment to give some hope and time.  Roll on that day. Big thanks to Sue’s friends and colleagues on the UK Dairy Day team for organising ‘Cycle for Sue’.

UK Dairy Day, the UK’s leading free-to-attend dairy trade event, returns to the International Centre in Telford, TF3 4JH on Wednesday 14th September 2022. UK Dairy Day, which is organised by Holstein UK, is the event to attend for anyone connected to the dairy industry providing an opportunity to network, share knowledge, learn and most importantly, do business.

Brain Tumour Research is the only national charity in the UK focused on finding a cure for all types of brain tumours through campaigning to increase the national investment in brain tumour research to £35 million per year, while fundraising to create a network of seven sustainable Brain Tumour Research Centres of Excellence across the UK. Brain tumours kill more children and adults under the age of 40 than any other cancer, yet historically just 1% of the national spend on cancer research has been allocated to this devastating disease.